People! Hello! I need your professional opinion. Here is the situation: I’ve drawn a logo, it was soft rejected. My main mistake is typography. I’ve corrected my item as I can, but I really need your vision and your opinion. Here is my logo:http://dl.dropbox.com/u/36643547/Diesel%20Forcing.jpg
You are welcome to say all you think about this item – what is wrong: composition, colors. fonts, kerning and something else. I really want to know, what do you think about this item. Thanks!
Font… way too simple. Add an effect or change it.
I understand you, thanks very-very much!
No problems! Best of luck with approval and sales man!
People! I still need your vision and opinion. I’ve get the next level – I’ve improved typography of my logo, but the review team says, that my item need more work. Here is my last variant of logo: There is the reason of soft-rejection: “The file still needs more work. The leading looks blown out, the balance is way off (the logo mark looks off centre now and generally the file just needs more work).”
What can you advice me with my item? What should I change in them?
The symbol is off center (it’s top part not the handle so that’s why they say so). I’d try moving symbol in the middle of two words and then position slogan to fit it (a bit to one side of the handle, maybe right side of it). Just play with it man.
Add a very very low opacity, like 5 percent, symbol on the background but much bigger than it is now. It will make the card busier and not as empty. Or add texture to BG, so it’s not plain white (maybe very soft grunge etc)