GraphicRiver

Pricing psychology .99 will it work here?

390 posts
  • Has been a member for 3-4 years
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
  • Grew a moustache for the Envato Movember competition
  • Author had a Free File of the Month
  • Beta Tester
  • Exclusive Author
  • Bought between 10 and 49 items
  • Singapore
  • Referred between 100 and 199 users
Rayzong says

Will it increase the sales with the pricing psychology where all the whole price change to .99?

This is because customers look at items with prices ending with “.99” more favorably. The perception of savings makes for a powerful pricing strategy.

For example Flyer $6—> $5.99 Brochure $13—> $12.99

What do you think?

5 months ago
2703 posts
  • Has been a member for 3-4 years
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
  • Contributed a Blog Post
  • Most Wanted Bounty Winner
  • Community Moderator
  • Exclusive Author
  • Sold between 10 000 and 50 000 dollars
  • Bought between 100 and 499 items
  • United Kingdom
  • Referred between 500 and 999 users
quickandeasy says

I guess it’d be impossible for an author (who doesn’t know the foggiest about the Marketplace’s financial reports) to say, but personally I really like the solid pricing.

:)

5 months ago
quickandeasy is a moderator
47 posts
  • Has been a member for 0-1 years
  • Exclusive Author
  • Sold between 1 000 and 5 000 dollars
  • Bought between 1 and 9 items
  • Referred between 1 and 9 users
NeWave says

I don’t think the 0.01 will make much of a difference. expect in making the product look cheap and not in a good way. when you are buying design would you buy the cheapest? Design and “we have the lowest prices!” shouldn’t go hand in hand in my opinion.

5 months ago
180 posts
  • Has been a member for 3-4 years
  • Exclusive Author
  • Sold between 1 000 and 5 000 dollars
  • Bought between 50 and 99 items
  • United States
  • Referred between 10 and 49 users
facecjf says

I think it may work. I worked in auto sales for a number of years and we used that tactic all the time. As stupid as it may seem the psychology behind it is pretty sound.

It would be neat to test out and see what the difference in sales may be..

4 months ago
16 posts
  • Has been a member for 1-2 years
  • Exclusive Author
  • Sold between 1 000 and 5 000 dollars
  • Bought between 1 and 9 items
  • Slovakia
hrivis says

Of course it will work, you can see this behavior with pricing all over the marketing world!

4 months ago
552 posts
  • Has been a member for 2-3 years
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
  • Contributed a Tutorial to a Tuts+ Site
  • Interviewed on the Envato Notes blog
  • Author had a Free File of the Month
  • Exclusive Author
  • Sold between 10 000 and 50 000 dollars
  • Bought between 1 and 9 items
  • Italy
  • Referred between 500 and 999 users
Giallo says

It will make a difference for sure, this is a supermarket after all. I like your idea.

4 months ago
552 posts
  • Has been a member for 2-3 years
  • Repeatedly Helped protect Envato Marketplaces against copyright violations
  • Contributed a Tutorial to a Tuts+ Site
  • Interviewed on the Envato Notes blog
  • Author had a Free File of the Month
  • Exclusive Author
  • Sold between 10 000 and 50 000 dollars
  • Bought between 1 and 9 items
  • Italy
  • Referred between 500 and 999 users
Giallo says

But where is your account Rayzong?!!! O_O

4 months ago
287 posts
  • Has been a member for 2-3 years
  • Exclusive Author
  • Sold between 5 000 and 10 000 dollars
  • Bought between 1 and 9 items
  • Europe
  • Referred between 1 and 9 users
djjeep says
||+521611|Giallo said-|| But where is your account Rayzong?!!! O_O

? :shocked::stress::shocked: ?

4 months ago
1085 posts
  • Has been a member for 0-1 years
  • Grew a moustache for the Envato Movember competition
  • Exclusive Author
  • Sold between 1 000 and 5 000 dollars
canimalition says

But where is your account Rayzong?!!! O_O

Maybe change the username

4 months ago
198 posts
  • Has been a member for 3-4 years
  • Won a Competition
  • Most Wanted Bounty Winner
  • Exclusive Author
  • Sold between 5 000 and 10 000 dollars
  • Bought between 100 and 499 items
  • United States
  • Referred between 10 and 49 users
deiby says

But where is your account Rayzong?!!! O_O

Maybe was seized by FBI :P

4 months ago
by
by
by
by
by