SEO Friendly WP Theme. What is it exactly?

I would like to have some info/reference on this.

I suppose that themes tagged SEO friendly aren’t build by SEO professional with 20 years experience in search engine optimization, so what is it exactly that make these themes so special?

Thanks guys!

SEO friendly HTML structure, I suppose. Maybe some sitemap features etc.

I optimize and test different approaches since 2006. There are a lot of things you can take care of. To name a few:
i.e. proper h1/2/3 structures, alt and title attributes, amount of internal/external links, title structures, keyword density, and most important the content and backlinks but with templates you have no control about the customers content so a huge part is out of our control.

However if your site structure (semantic etc.) is properly coded with SE guidelines in mind – your customers content is valueable and gets linked from all over the web it should definitely rank well. (as long as you’re not aiming for ultra-high competiton keywords and don’t have an .info domain registered 2 days ago)

I think it’s basically SEO HTML tags that they were invoking..

It’s basically a non-existent selling point

Ok, maybe once or twice you’ll have to fix your own tag in template file but it’s rare. Good SEO comes from knowledge and a good plugin (Headspace2), not a theme

tonvie said
......... Good SEO comes from knowledge and a good plugin (Headspace2), not a theme

If I may… I do not agree. NOTHING is more important then content. Good, unique and regularly updated content. Nowadays Google is not an algorithm anymore… it is an intelligence that can read and interpret what you are saying and doing… Backlinks are worthless if you got 100.000 of them in 2 days… but if you got them in 2 years then that’s gold.

... and there are so much more.

...just my 2 cents.

bobural said

tonvie said
......... Good SEO comes from knowledge and a good plugin (Headspace2), not a theme

If I may… I do not agree. NOTHING is more important then content. Good, unique and regularly updated content. Nowadays Google is not an algorithm anymore… it is an intelligence that can read and interpret what you are saying and doing… Backlinks are worthless if you got 100.000 of them in 2 days… but if you got them in 2 years then that’s gold.

... and there are so much more.

...just my 2 cents.

So basically, it doesn’t matter if the html is seo friendly or not?

It basically means that the theme has a on-page optimized SEO structure, is light weight, is site speed optimized (caching, compressed files, and that fun stuff), and some authors like to add their own SEO extensions built into the theme.

But, SEO optimization is pretty pointless for the most part since the customers usually don’t understand SEO and screw it up with 2mb images, ridiculous titles, keyword spamming, etc. As long as your theme is well coded, which yours are, then just go ahead and say its SEO optimized.

DanyDuchaine said
So basically, it doesn’t matter if the html is seo friendly or not?

It still matters. The HTML structure helps search engines understand the structure of information on your page.