Inspired by butcher shop and supermarket window advertising, Beefcakes emulates “big brush” style lettering – with a contemporary twist. Not for the typographically timid, this is a design that makes a powerful and friendly statement in print and on screen. Advertising headlines, posters, cover art, menus and packaging are all in Beefcakes’ wheelhouse. While it would be a little crowded on small screens, big type in web sites and games are also part of Beefcakes kit-bag.
Drawn by Jim Ford, Beefcakes’ big, sassy and playful shapes are sure to grab attention. Its letterforms are dense and sturdy – yet soft and welcoming as your mom’s old couch. The suite of Beefcakes fonts is available as all-caps designs with small caps, in roman, italic and shadow flavors. As a nod to the typeface’s inspiration, Beefcakes fonts also include a set of decorative abbreviations (lb, oz, kg, in, etc.) for bold signage and showcard-style displays.