A blog media kit is a document that outlines the key facts and statistics about your blog. Generally, a media kit is given to potential advertisers or brands that you want to collaborate with. It lets marketers know all about your blog, from which topics you write about to how many followers you have on Instagram. Blogger media kits also typically list collaboration options and prices for the services you offer. If you want to collaborate with a brand, you should definitely have a media kit ready to send. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you.
Add a short bio about you and your blog. Details to include in your bio are how old your blog is, what kinds of topics you write about, and any info that might appeal to a particular advertisers.
As you’ll see, media kits include a lot of text. Break it up using photos that you’ve shared on your blog. Ideally, these will be photos from previous brand collaborations, but if you haven’t done too many collaborations yet, you could just as easily include some of your best photography from other posts.
Remember also to include in your Blog Media Kit some numbers as this template does. Some representative statistics from your blog includes:
• Unique Visitors per Month • Monthly Pageviews • Social Network Size • Number of Email Subscribers • Alexa Rank • Audience Demographics (gender, age, income, location) • Most visited or shared posts
You need to add also a collaboration options section. This is where you get to list all the fun ways that a brand can collaborate with you! The basic options are 1) Sponsored Posts, 2) Giveaways, 3) Sidebar Ads, 4) Social Media Promotion, and 5) Product Reviews. You don’t need to include all of these options in your services, just include what you’re interested in doing. You should also list prices next to each of these services, so that the business can see which ones fit their budget.
And lastly don’t forget to include in your blog Media Kit your contact info so that the brand can easily reach out to you.
Blog Media Kit features:
• Easy to edit. • Vertical Design • Optimized for printing / 300 dpi. • Version 8.5×11 (letter size) and A4 dimension • Included files are InDesign, IDML, PDF, Word & help.txt. • Easy to edit. • Pictures are not included in the template • Adobe InDesign CS6 version. Compatible with CS5 and CC
Fonts used: https://www.fontsquirrel.com/fonts/lato